Oh Rainbow. If only your label’s ability to market your brand was as good as your actual singles. This week, we take a look at Rainbow’s “Sweet Dream,” a song that retains some sweet replayability and a video that is wholly unnecessary. From the moment the song starts, “Sweet Dream” manages to accomplish a couple […]


As a disclaimer, this post on MAMAMOO’s latest music video “New York” is going to be fairly short for a few reasons. First, your’s truly is feeling a tad under the weather (And cranky. This review MAY* end up reflecting that). Second, “New York” is a pre-release that has all the elements of an appetizer […]


#할리퀸 #harleyquinn 💋⚾️🎁🎬🎵❣ A photo posted by JUN HYO SEONG /SECRET 전효성 (@secrettimehs) on Sep 13, 2016 at 3:22pm PDT Welcome to the latest edition of Selca Sunday, where the week’s deluge of K-Pop Instagram is whittled down to the absolute essential. In this week’s edition, Hyosung raises the bar when it comes to Harley […]

kara step

Admittedly, it’s impossible for me to not be biased when it comes to KARA’s “STEP.” And I’m not talking about biased in an “Well, everyone has an opinion, music is subjective maaaaaaaaaannnn” sort of way. I’m talking about the sort of bias that is unabashedly present and completely shameless. The sort of bias that causes […]


MAMAMOO’s incredibly charmed 2016 campaign is far from over. The group that brought everything from the year’s best self-diss track to the year’s best summer soundtrack (which they released in February, because MAMAMOO don’t play) is not done milking their spotlight for all it’s worth running circles around the genre. As is becoming routine for the group, while […]


패기넘치게 열정터지게 #노글이를괴롭히러간다 ㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋ #jaekyung A photo posted by Rainbow Jaekyung (@_kimjaekyung_) on Sep 9, 2016 at 8:40pm PDT Welcome to the latest edition of Selca Sunday, where a week’s worth of K-Pop IG is condensed into a single post of greatness. In this week’s edition, Jaekyung is my spirit animal. Also, NS Yoon-G celebrates […]


There are not many guarantees in life, but a Ga-In music video is one of the few things in K-Pop that I go into with full confidence that it will be more than worth my time. “Carnival” is no exception to that rule. While these posts are usually either divided into discussing the song and […]