With her decidedly “OK” solo debut behind her, Tiffany will soon be releasing the music video for her song “Heartbreak Hotel.” And judging by the teaser, like many a sequels, this one looks to be going for some darker, grittier overtones.
The recent heavy use of pink lighting and dimly-lit sets have become almost cliche in K-Pop videos by this point but it works in the brief glimpse that we get above which manages to pair an ominously slow-moving and very darkly lit set pieces with a beat that sounds like it’s going to be richer and more prominent than the quizzically impact-light “I Just Wanna Dance.”
The teaser for “Heartbreak Hotel” doesn’t give much away. In fact, it’s a bit frustrating how well the teaser teases both the visual concept (which reminds me of a cross between an eighties crime thriller and a normcore version of “Spring Breakers”) and the beat (I’m a sucker for those synthy-chimes). This has me excited.
The teaser for “I Just Wanna Dance” was pretty thrilling too and that ended up being a rather safe and blandly pleasant video.
Sigh. We’ll see.