After what possibly may be the greatest teaser run in music video history, AOA is back with “Good Luck” and the final product manages to be solidly OK which puts it in comfortable company with AOA releases over the past few years.
Instead of breaking things down to the song and how the track complements the video, as is the way that I usually try to review things on this small corner of the interwebs, this post will look at “Good Luck” generally, as separating the analysis would only cause me to repeat myself a bunch. In almost every facet, “Good Luck” looks and sounds sterile and safe. The beat starts off with a promisingly aggressive horn and bass riff but that gets swept away in an all-too repetitive staccato-filled snare, rapid fire vocals that don’t give its vocalists many chances to stand out, and a chorus that isn’t nearly catchy enough to justify being half the song. The video is able to mitigate the repetition somewhat by throwing enough legs, bathing suits and slow-motion action shots to turn “Good Luck” into something of a searingly pretty Baywatch tribute. However, the camera shots (despite being beautifully lit and cleanly shot) make “Good Luck” look like it was edited together by a K-Pop computer algorithm with its series of flat choreography, solo, and party shots that could have been successfully imposed on just about any AOA single.
Granted, this may actually go with anything.
That’s not to say that there aren’t things to like about “Good Luck.” In a song that essentially has the whole group singing at a rap pace, Jimin still manages to wrangle enough personality out of her verse to lend “Good Luck” an edge that the song loses after the first minute or so. And while the video itself may rely too heavily on AOA’s (Choa’s) goddessliness to make up for its paint-by-the-numbers editing and amorphous concept, (Are AOA lifeguards? Are they friends AirBnBing on some vacation? Are they inappropriately dressed firefighters? Who knows.) there is little denying that, uh, AOA (Choa) is pleasant to watch.
Still, when reviewing this, I couldn’t help but realize that my review of “Good Luck” may as well be a copy+paste job of nearly any past AOA release. Like AOA singles of yester-comebacks, “Good Luck” is a polished, if not very memorable, pop song that seems almost overly-reliant on AOA’s (Choa’s) visual appeal to carry the entire load. Granted, that particular approach is pretty bulletproof when it comes to AOA (Choa) but its a little disappointing to see AOA essentially rehash themselves with each of their comebacks.
For better or worse, “Good Luck” is refreshing to the senses (Choa), if a bit too familiar and safe to be spectacular. The video’s opening shot of Seolhyun is as much an omen as it is an introduction. “Good Luck” is the Sprite of comebacks.