Review: AOA – “Good Luck” Is Definitely Alright

GOODLUCK_A_전달용

After what possibly may be the greatest teaser run in music video history, AOA is back with “Good Luck” and the final product manages to be solidly OK which puts it in comfortable company with AOA releases over the past few years.

Instead of breaking things down to the song and how the track complements the video, as is the way that I usually try to review things on this small corner of the interwebs, this post will look at “Good Luck” generally, as separating the analysis would only cause me to repeat myself a bunch. In almost every facet, “Good Luck” looks and sounds sterile and safe. The beat starts off with a promisingly aggressive horn and bass riff but that gets swept away in an all-too repetitive staccato-filled snare, rapid fire vocals that don’t give its vocalists many chances to stand out, and a chorus that isn’t nearly catchy enough to justify being half the song. The video is able to mitigate the repetition somewhat by throwing enough legs, bathing suits and slow-motion action shots to turn “Good Luck” into something of a searingly pretty Baywatch tribute. However, the camera shots (despite being beautifully lit and cleanly shot) make “Good Luck” look like it was edited together by a K-Pop computer algorithm with its series of flat choreography, solo, and party shots that could have been successfully imposed on just about any AOA single.

Granted, this may actually go with anything.

That’s not to say that there aren’t things to like about “Good Luck.” In a song that essentially has the whole group singing at a rap pace, Jimin still manages to wrangle enough personality out of her verse to lend “Good Luck” an edge that the song loses after the first minute or so. And while the video itself may rely too heavily on AOA’s (Choa’s) goddessliness to make up for its paint-by-the-numbers editing and amorphous concept, (Are AOA lifeguards? Are they friends AirBnBing on some vacation? Are they inappropriately dressed firefighters? Who knows.) there is little denying that, uh, AOA (Choa) is pleasant to watch.

CHOACHOACHOACHOACHOACHOACHOACHOACHOACHOACHOACHOA

Still, when reviewing this, I couldn’t help but realize that my review of “Good Luck” may as well be a copy+paste job of nearly any past AOA release. Like AOA singles of yester-comebacks, “Good Luck” is a polished, if not very memorable, pop song that seems almost overly-reliant on AOA’s (Choa’s) visual appeal to carry the entire load. Granted, that particular approach is pretty bulletproof when it comes to AOA (Choa) but its a little disappointing to see AOA essentially rehash themselves with each of their comebacks.

For better or worse, “Good Luck” is refreshing to the senses (Choa), if a bit too familiar and safe to be spectacular. The video’s opening shot of Seolhyun is as much an omen as it is an introduction. “Good Luck” is the Sprite of comebacks.

 

 

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9 comments

  1. Good review, but needs more Choa.

    1. Isn’t this a general life rule though?

  2. Kpoptartsarebestpoptarts · · Reply

    Well, you go with what works. Choa is extremely talented – much more so than most Kpop idols. She’s got charisma, looks, presence, and the big bonus: she can actually sing. The fact that she is surrounded by a bevy of gorgeous, charismatic performers makes it difficult to stand out. But she does it anyway. I sometimes get the feeling from her that she would rather be doing something more than being just a cog in the AoA machine, but what can she do? Tough to buy your way out of a contract, and exceedingly risky when the group is at the height of its powers.

    So I suppose we will see her as just a bright star among a group of bright stars for at least a little while longer. It will be interesting to see if she can spread her wings a bit over the next few years and reach her full potential.

    By the way, I say this as someone who almost cried at Kcon last year when she performed Empire State of Mind with Yuna and Hyejeong. It was probably the best part of the entire show, at which a little group called Girl’s Generation also appeared.

    1. I’d pay real monies for a Choa solo album.

  3. I really like the pop-trap vibe of this one. AND HOLY FUCKING SHIT CHOA IN MY FACE AND EYES.
    Also https://www.youtube.com/watch?v=_VMfWkUkz-A

    1. CHOACHOACHOACHOACHOA.

  4. Victor · · Reply

    It feels like FNC is confused and thinks that since AOA blew up with non-band songs, the band songs were holding them back, even though pretty much no group is instantly huge after only two releases. It’s weird that they don’t get this. If they put out a band song now and stuck ChoA front and center in a skimpy (for Korea) rock girl outfit, I guarantee it’d be just as popular as what they’ve been doing lately.

    1. Welcome to my thoughts for the past 3-4 AOA releases.

  5. “little disappointing to see AOA essentially rehash themselves with each of their comebacks.”

    My thoughts exactly. AOA seems to have plateaued on the quality of their songs, offering nothing that made them exciting in either music or concept (AOA Black) compared to when they first started. I remember watching the MV for ‘Good Luck’ and having the strange sensation of being both aroused and yet bored at the same time. Oh, and also thirsty for .

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