As sure-fire as the concept of “Hyosung solo project” should be, SECRET’s vocalist first two solo music videos suffered from similar problems – namely that the songs themselves weren’t quite… good. “Good-night Kiss” was an acceptable dance pop song shackled with a terrible “K-I-S-S-I-N-G” problem. Perhaps even worse, Hyosung’s sophomore effort “Into You” was basically a nothingburger of a song, the sort of instantly forgettable fluff that pop factories around the world pump out every summer. Thankfully, Hyosung’s latest comeback, “Find Me,” manages to correct the similar flaws that were prevalent in her previous solo works by giving Hyosung a more livelier beat that suits her talents as a singer.
As captivating as she is on screen, Hyosung is not an incredibly ear-catching singer. The woman can definitely carry a tune but she isn’t a vocal powerhouse nor does she have a unique delivery to help separate her from the multitude of singers in K-Pop. This definitely hurt Hyosung’s previous releases because both relied too heavily on her to carry productions that lacked good hooks or memorable beats. “Find Me,” in comparison, marries Hyosung’s vocal competence with a disco dance tune that suits her well. The brisk tempo combined with thumping bass and deep keys gives “Find Me” some much needed energy and gravity that keeps Hyosung’s higher delivery tethered to more earthy grounds than either of her previous releases. A brief rap by D.Action helpfully propels the action along, providing a “break” that nonetheless doesn’t let the propulsive energy of “Find Me” flounder. In many ways, the production is the star of the show with an often double-tracked Hyosung playing second fiddle in her own solo effort. And yet, “Find Me” works precisely because the choice to go with a unrepentant disco beat doesn’t require Hyosung to carry a lot of the weight by herself (And this isn’t a knock on Hyosung. Son Dam Bi built an entire career making these types of songs and I luv me some Dam Bi music).
While “Find Me” may have had its soloist take a sonic back seat, the video continues the fine tradition of putting Hyosung front and center for its video (No matter what problems I had with Hyosung’s solo singles, the visuals were not one of them). “Find Me” won’t win any points for creativity but the worst that one can say about it is that is a dance-in-a-box video made well. The video is shot coherently enough so that the actual dance moves can, for the most part, be appreciated. The lighting and sets make great use of playing rich punches of color off of the whiteness that dominate the frame whether that be by injecting some deep hues in front of blinding white lights or contrasting Hyosung’s mind melting wardrobe with whatever background is lucky enough to share a scene with her.
Unsurprisingly, like in her other music videos, Hyosung looks utterly, incomprehensibly, devastatingly glorious. Granted, that fact is almost certainly one of the main reasons why a Hyosung solo career exists in the first place but it bears mentioning again (and again and again). The woman can melt screens.
By giving Hyosung a pumping dance track that doesn’t require her to go above and beyond the call of an above-average pop singer, “Find Me” finds itself (I’m so sorry for that) with an agreeable song to go with its dependably agreeable video. It may have taken a few tries to get right but there’s no denying that third time’s the charm for Hyosung with “Find Me.”