Fans of business-savvy Ice Princess, future world brand ambassador and occasional singer Jessica Jung will soon be able to get their hands on the former SNSD member’s first solo album. The catch? You may have to purchase about $250 worth of Blanc & Eclare cosmetics to get it.
According to the brand’s website, Blanc & Eclare is opening a pop-up shop at Seoul Incheon Airport on February 19th. In order to entice people to show up to the store, the company is offering this very expensive carrot:
Customers will have the chance to bundle products as well as receive a complimentary signed copy of Creative Director Jessica Jung’s first solo album.
Of course, the chance to “receive a complimentary signed copy of Creative Director Jessica Jung’s first solo album” is conditional on whether one is willing to spend $250 on merchandise at the pop up shop (or $350 online if you can’t quite make it to Seoul Incheon Airport on Friday).
Chance to receive signed copy of Creative Director Jessica Jung’s first solo album.
Customers must purchase $250+ of cosmetics in-store at ICN Get It Beauty. Email copy of your receipt to firstname.lastname@example.org to receive your signed CD.
Customers must purchase $350+ of cosmetics on the BLANC & ECLARE website. During checkout, please add the following in the notes section: “Please send me a signed copy of the CD”
Limited quantity — promotion valid until supplies last
One has to hand it to Jessica. This is a pretty shrewd way for her to tie her (more well-known) appeal as a singer to her pursuits in fashion and business.
And as much as I want to mock this promotion, this ploy is somehow still less annoying than Kanye only allowing The Life of Pablo to be streamed through Tidal, so Jessica gets a pass from me for now. Go get that paper Ice Princess-Chairman-Magnate.
Now, if some rich soul could be ever so kind as to spend $250 at the Blanc & Eclare pop-up shop and
upload the album for all to hear mail it to me so I may bask in the glory of Jessica Jung’s singing voice dutifully review it for my loyal reader(s), that’d be just dandy.