Review: TWICE: “Like OOH-AHH” Starts Off Fantastically, Ends Up Nice

twice like ooh ahh

After one reality show and some pretty good teasers and hype, JYP Entertainment’s latest venture TWICE has debuted with its music video for “Like OOH-AHH.” While it is not shocking to see that the nine-member group features a bunch of very pretty and very young faces (which shouldn’t be surprising considering that JYP said that the reason the group is called TWICE is that “the members will be wowing their fans through their ears, and twice through their eyes’), there is a polish to TWICE’s debut that is both welcoming and slightly underwhelming at the same time.

“Like OOH-AHH” is perfectly disposable dance pop music that is quite befitting for a rookie group like TWICE. The production on the members’ voices ensures that the vocals sound incredibly consistent across the board, while the faster-paced but light tempo of the instrumentals doesn’t require the members of TWICE to break out any really meaty notes. Even the obligatory “rap” break is performed more like a cheer at homecoming. The beat is relentlessly sunny but the use of percussion, bass, and rich synth keys doesn’t really develop into anything noteworthy. Thanks to the very controlled production, the vocals, while brisk and never lacking for energy, have a sameness about them that begins to bleed together after awhile. “Like OOH-AHH” is a perfect representation of very enjoyable teen dance pop. However, due to the fact that it’s more or less a perfect representation of teen dance pop, “Like OOH-AHH” lacks a signature flair that would take it from enjoyable to memorable.

Fierce.

Visual flair.

The video shows much more promise but it ends up not quite living up to its wonderful beginnings. The high school zombie concept is timely (holy shit, it’s Halloween season already) and smart as it allows the charisma and liveliness of TWICE to stand out more effectively than if they were to simply dance in front of a set. Using the undead as a personality comparison may be the lowest bar that a K-Pop group could possibly hurdle, but it does give the video some dynamism in its set shots more traditional dance-in-a-box videos lack. “Like OOH-AHH” also kicks off its debut efforts with an effective faux-single shot that pans from dilapidated (but oh so colorful) room to room in a way that is engaging and clear. The video becomes much less interesting when TWICE leaves the confines of The High School of the Walking Dead for the roof top and school bus sets which are shot in a cookie cutter way that the first couple minutes of “Like OOH-AHH” manages to avoid. TWICE’s brilliant smiles and adorably fierce choreography carry “Like OOH-AHH” but the video does dip from impressively enjoyable to pleasant by the time the outro-takes roll.

As far as debuts go, TWICE’s “Like OOH-AHH” is pretty damn solid. The song may be a bit on the generic side but it would be asking a lot of a rookie group to debut with a singularly bold concept (considering that TWICE is JYP’s first girl group since miss A, one can’t really fault them that much for erring on the conservative side here) and the end product is perfectly respectable on its own. The video vacillates between real promise and boilerplate stuff but the members look great and the video thankfully stays away from anything too aegyo-like or cringe-worthy. “Like OOH-AHH” falls short of being spectacular but it’s more than good enough to warrant a sequel down the line.

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9 comments

  1. clrfcation · · Reply

    TBH I wanted to nominate them for WW, but they all feel like fetuses so nah…wouldn’t mind seeing one though.

    I love Twice. Dahyun ftw.

    On a side note, I just remembered I liked Stress by Taeyeon from her new album. Have you heard it?

  2. I love their debut! I think the song is amazing and their music video and styling is really good! I really like how it’s not the typical overly sexy or overly cute concept because I was starting to get a bit sick of that hahaha. I think their debut was pretty great compared to some of the other ones we’ve seen this year… hahaha
    Great review Yellow Slug! 🙂

  3. I agree with every part of this review. The song and video don’t make me think, but they make me happy, and sometimes that’s all I want from kpop.

    I agree that the non-fetus members (Dahyun, Chaeyeon, and Tzuyu are still under 18) should get the WW treatment, like, yesterday. I humbly nominate Mina and Momo for consideration.

  4. Bianc & Eclare · · Reply

    Twice is good and they have all the potential to become big stars. Also, I second the nomination of Mina and Momo for WW.

    1. Judging by who has commented so far, SOMEONE from this group is getting the WW feature this week.

  5. They get points for a debut that doesn’t sound like Into the New World.

    And, I like zombies.

  6. I find this song more addictive the more I listen to it.
    Also Sana is bae.

  7. Wow, they’re really polished and ridiculously pretty (I expect no less from JYP). It’s hard not to compare this bunch of energetic 9 young girls with another group of dancing Ahjummas who I better not name.
    This is a very good debut and I for one am perfectly happy with plain old enjoyable bubble gum pop.

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