While Hyuna solo releases are always welcomed for the gleeful way in which she flaunts sexiness and angers netizens with every single precise shake of her hips, there is not much joy to be found with “Because I’m The Best,” a disappointingly dull effort from one of K-Pop’s most exciting stars.
If “Because I’m The Best” can be described in one word, it’d be “unfocused.” Frankly, it’s hard to keep track of the song’s structure between intro, verses, guest rap, bridge, Hyuna’s own propensity to rap-sing and the outro. Outside of the intro verse and first chorus, there’s no real sense of momentum to tether one’s self to while listening to Hyuna’s latest comeback. Lyrics just happen. Hyuna’s stylistic choices during her rap-singing in the verses are barely distinguishable from her delivery in the choruses and BTOB’s Ilhoon compounds this problem by rapping in almost the exact same cadence as Hyuna’s parts. Add to that a production that only has two modes, spacey, bass heavy EDM hip-pop and spacey, bass and synth heavy EDM, and you have a track that sounds like meandering loudness, signifying nothing.
The numbing sameness of the song unfortunately translates to the video. Sadly, Hyuna’s sex appeal is almost all this video has for it. “Because I’m the Best’s” sets and color scheme of NEON EVURRTHANG is headache inducing and it is omnipresent, from the props and sets to the awfully garish lighting. It’s enough to hate Miami Vice by association and the video looks like deathly ill Nerds candies vomited everywhere. Outside of the image of Hyuna in a bra, the most stupefying thing about “Because I’m The Best” is that it’s a boring ass video. It’s ostensibly a dance-in-a-box video that spends more time trying to squeeze as many cuts and shakey cam focus as it can into three and a half minutes. Strobe lights are employed with an abandon that T-ara would likely deem reckless. Shots look like they were sequenced together at random. This sort of singular focus can work for a photobook or as a teaser but when it’s stretched out to an entire video, the results are tedious at best and a downright pain to watch at worst, something that should never, ever be said when Hyuna is doing Hyuna things (ironically, Hyuna’s mini-album teaser looks like a much more full-formed music video concept than the video for “Because I’m The Best).
It’s hard to fault Hyuna for “Because I’m The Best” because she nearly pulls this off though sheer force of personality. However, the song and video hinder her every step of the way. The production doesn’t bring enough variation to it to mask her limited range as a vocalist and choosing to feature another rapper only muddles things further (Trouble Maker, Hyuna’s duo project with Hyunseung, works well because it pairs Hyuna with a good singer and lets her do her rapping-singing as a contrast). The video only has a paper-thin concept (Hyuna and neon) but the aggressive editing and lighting choices are a chore to process, and once it becomes clear that the ONLY idea that the video has is “Hyuna,” it quickly becomes an exercise in monotony. One could simply look at this gif and save themselves some time and an Advil.