Summer comebacks are starting to bleed together and Apink isn’t helping matters with their foray into the awfully stuffed July comeback calendar. The terribly ironic but all-too predictable aspect of Apink’s latest comeback “Remember” is just how unmemorable the whole comeback is as a song or a video.
The production for “Remember” is largely and somewhat frustratingly lackluster. The jaunty snares and admittedly addictive woodwind riff seem to aim for something a little more energetic but the incredibly bare-bones production around those elements never culminate into anything resembling a liftoff. The apparent desire for “Remember” to be both a summer jam and a breezy pop song leaves the song sounding incomplete (As a comparison, Hara’s comeback was much more focused and polished when it came to nailing its relaxed, breezy sound). The vocals similarly fall flat. The verses are way too similar in tone to the choruses and that only emphasizes the monotony of the beat. Apink may have some talented vocalists but the group sounds tethered to the ground on “Remember.” It’s as if the group was afraid of rocking the boat without realizing that “Remember” is essentially anchored to land in the first place.
The video is similarly inconsequential as “Remember” ends up being a cliche wrapped in several tropes. Standard dance-in-a-box concept? Check. Summer “concept?” Check. Beach? Check. Yacht? Check. Field of flowers and balloons? Check. Outdoor nighttime shot to really emphasize HAO MUCH FUN WE R HAVING? Check. Even the choreography for “Remember” appears to be made up of half-hearted traffic guard signals. If you’ve seen SNSD’s latest comeback, then “Remember” is pretty much that with much less swim bottoms and many more shots of a boat. To the video’s credit, the outdoor scenery is wonderful and the lighting is pretty damn perfect. The members of Apink are unsurprisingly adorable but that in and of itself can only carry this plodding exercise in seemingly-mandated fun so far.
The above review probably comes off a lot more negative than the comeback warrants. The song is inoffensive pop fluff and the video is harmless fun. Still, “Remember” fails to even be the least bit interesting. At least failures can hold interest, even if its for reasons that the creators didn’t intend. At least failures usually attempt to do something noteworthy. At the very least, at least failures are memorable.