Girl’s Day’s popularity hasn’t been a question mark for years so it’s not surprising (though it’s a little funny) that a song called “Hello Bubble” that the group made for hair product brand Misenscene managed to reach the top of multiple charts after it was released earlier this week.
Girl’s Day doesn’t even have to release an official single to dominate their peers anymore. Well produced Girl’s Day commercial jingles have now been proven to work as well.
At 10 a.m. on May 13 KST, “Hello Bubble” took first place on the Mnet, Olleh,Daum, and Cyworld music real-time charts. The single is also doing well on Soribada, Genie, and Melon, placing in second, fourth, and sixth place respectively.
And you know what? The song ain’t bad. I can’t even get remotely mad about it. Sure, the Girl’s Day name is likely the only reason that anyone paid attention to this but it’s a fairly solid tune. Yura’s rap is on point, Hyeri comes across quite well for her lines and Sojin’s smile is everything. The only lacking piece is a Minah-dominated climactic point that is often the calling card of any Girl’s Day release (indeed, the song lacks a punch) but it’s a light jingle called “Hello Bubble” so that may have been intentional. Other than that, this is pretty much a perfect low-effort collaboration that allows Girl’s Day to cash dem checks and gives Girl’s Day fans a small respite from their thirst for a new release (That’s me. My Girl’s Day thirst is very real right now).
Every day’s a Girl’s Day. Other groups better watch their backs when the quartet makes their real comeback.
Longwinded P.S. because I can’t help myself sometimes: Admittedly, I’m not well-versed in these K-Pop psuedo-commercial/song releases but I’d have to say that this one is at least on par with the likes of miss A’s “Love Again” and SNSD’s “Chocolate Love” which are the first two that popped into my mind while I was writing this.