I had originally wanted to go with a click-baity headline like “IU’s Soju CFs Ruled To Be Too Scandalous For Nation’s Youth” but
chickened out thought better of it.
In a move that, well, kinda makes sense, Korea’s Ministry of Health and Welfare has passed an amendment to a bill that will prohibit celebrities under the age of 24 from endorsing alcoholic beverages. The intent behind the amendment is to prohibit young celebrities from influencing young people to buy (wonderful, wonderful) liver poison.
According to the revised bill, any alcohol related advertisements featuring spokespeople under the age of 24 are banned from appearing in any form. While a ban on “spokespeople who are significant to and can have a strong effect on young people” had originally been under discussion, the vague definition of such a ban ultimately led to the decision to base the restriction on age.
While the bill was originally conceived as a response to Kim Yuna’s Hite advertisements back in 2012, 21-year-old IU could be the first celebrity to see her soju CFs disappear from Korean airwaves.
While one could argue about undue censorship and what not, I think that it’s a fine idea to limit who or what can endorse certain (potentially addictive/deadly) goods. As much as everyone hates to admit it, advertising does affect how we view the world and it’s not like the US hasn’t banned certain practices when it comes to advertising dangerous products to young people.
Huh, I have a strange and totally inexplicable craving for a soju cocktail. Be right back. *Makes note to self to give “Good Day” another spin as well