Although it’s not that surprising given its lukewarm reception, Rainbow will reportedly kill their “Black Swan” promotions just a couple of weeks after they debuted their latest comeback.
Prior to the February 23rd release of “Black Swan,” it had been nearly two years since people had last seen Rainbow. With such a long wait, it’s a bit disappointing to see Rainbow disappear so quickly.
“With last week’s music show, [Rainbow’s] ‘Black Swan’ promotions have come to an end. Many thanks to all the fans who supported Rainbow’s third mini album, and we’ll work hard to return new and improved. Thank you,” said the agency.
The song was apparently “unable to maintain a spot in the top 100” which led to DSP’s termination of the group’s promotions.
A quick check of Gaon’s Music Chart shows that “Black Swan” had fallen to 75th position during the week of March 1st-7th (behind such songs like Ariana Grande’s “Problem” and Hozier’s “Take Me To Church”).
While “Black Swan” certainly wasn’t a bad comeback by any stretch of the imagination, the quality of the comeback likely didn’t have much to do with its sudden fall from humdrum-grace. DSP Media simply hasn’t shown that they know how to market any of their groups outside of KARA. DSP Media is stating that Rainbow will “work hard to return new and improved” but the brevity of this comeback – when combined with the group’s age and how much time DSP let lapse between 2013’s “Sunshine” and 2015’s “Black Swan” – shouldn’t leave one holding their breath for another Rainbow comeback soon.