In a move which can only be explained as the brand version of getting a new hair cut following a break up, Jessica Jung is rebranding her fashion line ‘BLANC’ (before it’s even a Thing) to ‘BLANC & ECLARE’.
In a press release announcing the change, ‘BLANC’ stated that they’re adding ‘ELCARE’ because it stands for “clarity” and “brightness”, qualities which evidently describe Jessica but end up sounding like pretty meaningless descriptors when one thinks about it. Was the name ‘BLANC’ too opaque and dark or something? From the release:
“Derived from the Latin root Clara, ECLARE expresses clarity and brightness, virtues highly held by Founder and Head Designer, Jessica Jung. Her expanding vision and growth trajectory lead BLANC Group to renew and reinforce our commitment to presenting fresh, modern classic designs to the fashion industry.”
Jessica took it a step further in her own statement, which she apparently cribbed from every single boilerplate Silicon Valley B2B press release ever released:
“Although the unveiling of ECLARE was sooner than expected, I am proud to be taking BLANC & ECLARE to the next level. I am humbled by the overwhelming support this brand has received and I assure you that we will be diligent as we continually look to evolve and innovate.”
Honestly? ‘BLANC & ECLARE’ is a mouthful. It sounds like a French sitcom.
Girl looks good rocking her $250 shades though.