Jessica Jung Appears To Be Going Down Swinging With A Statement Of Her Own After Being Kicked Out Of SNSD

jessica bw mr mr

In a move which shouldn’t have been that surprising considering her rogue posting on the subject of her dismissal from SNSD, Jessica Jung has released another statement to push a counter-narrative against SM Entertainment’s version of the events which led to Jessica’s boot from Girls’ Generation.

While SM Entertainment positioned their story as one of SM Entertainment’s hand being forced by an idol who seemingly wanted to put her own ambitions in the fashion industry above her obligations to SNSD, Jessica’s version varies dramatically at a couple key points:

“Hello. This is Jessica.

I was given a notice of departure from Girls’ Generation by the agency on September 29, and I cannot hide my shocked and upset heart about this, so I’m here to reveal my position.

I have always put Girls’ Generation’s activities before my business or personal life as a member of Girls’ Generation. However, despite my efforts for the team, I have been asked to leave the team by the agency.

While I was planning my business that I’ve had a lot of interest in since before, I had sufficiently consulted SM as well as the members about my preparation many times and asked for their understanding.

Up until the beginning of August when I was launching ‘BLANC’, I had received agreement and permission from SM, and congratulations from the members as well.

However, in early September, after only a month since the launching, the members suddenly changed their position and held a meeting, and told me to either quit my business or leave Girls’ Generation without any justifiable reason.

I explained that I had already received permission from the agency, that I had never neglected Girls’ Generation’s activities, and that I could not suddenly halt my business due to my contract with my business partner after a month.

Ultimately, I pleaded that it was unjust for me to have to make a choice. Becoming a Girls’ Generation member was the best thing in my life, and I had never thought about quitting.

Shocked about this, I had met with the agency CEO on September 16 to convey my position, and once again confirmed their permission for carrying out my business.

However, on September 29, I was given a one-sided notice asking me to leave Girls’ Generation. Due to this, I was also unable to attend the fan meeting in China on September 30, and I have also been excluded from following Girls’ Generation activities.

I have received great pain and cannot hide my sadness that I was asked by the agency and fellow members, whom I’ve spent 15 years with putting in all my passion and effort, to leave Girls’ Generation just because of the reason that I’m starting a business.

I also want to apologize for causing concern to all the fans. Please understand that this situation is not at all what I had wanted, and that I’ve always treasured Girls’ Generation, and that I will continue to do so. Thank you for always supporting and loving me.


Two big things stand out. First, in Jessica’s version it seems like SM Entertainment was initially OK with Jessica having her own fashion line. SM Entertainment’s stance on that was left vague in their statement (if allkpop’s translation is accurate), as the label wrote that they had “insufficient negotiations regarding conflicts of differences in priorities and interest” which makes it sound like talks were, at worst, ongoing.

Second, and more interesting, is the fact that Jessica frames the decision to kick her out as a decision that was pushed more by the group than by the label. Now, this could be motivated by the fact that Jessica is still signed under SM (although Jessica publicly calling out SNSD is probably causing many at SM Entertainment to age overnight) and thus doesn’t want to burn her last bridges with the label that. However, if that was her goal, then putting the rest of SNSD on blast doesn’t make any sense. SNSD is one of SM Entertainment’s premier groups and if Jessica wanted to just play nice with the company, she would have simply announced her “retirement” to pursue solo activities or some bullshit while SM crafted statement after statement praising Jessica and wishing her well. This statement, which  is more or less completely consistent with her social media post which opened this whole can of worms, might as well be a blow torch aimed at everyone involved (and why I’m skeptical of SM and Jessica being able to have any kind of healthy working relationship moving forward).

Because SM Entertainment bizarrely thought that Jessica would patiently wait for them to craft their own sympathetic narrative first, things are somehow getting messier for what was, up until this year, an incredibly well-ran K-Pop operation. Now, I’m not sure if anyone comes out of this looking particularly good.

#TeamJessica #NotMySNSD #BLANClyfe



  1. This is making Hwayoungate look like a friendly family disagreement over who gets the leg or the wing.
    SM Seems to be having some issues as of late, perhaps they aren’t the smushy touchy feeley label they claim to be. And maybe those sweet innocent girls in the group aren’t as sweet as we thought. I recently took a liking to SNSD… but in light of all this I think I’ll just stick with my T-ara / 9Muses / SPICA / f(x) fandom for now. (I always felt GG were overrated anyhow.)

    1. Yes, SM appears to have some serious management issues at the moment, but part of that too is that many of their groups are so iconic after having been around so long now, or due to their success that some power has shifted from the company to the artists if the artists are united against the company as appears to have maybe been the case with Jessica. The f(X) fiasco is another case where SM appears to have lost control of the situation with one of its groups, and obviously they got blindsided by the situation with one of the EXO members suddenly bailing out. Managing artists requires a lot of personal touch and as a company gets bigger some of that gets lost in bureaucracy as managers who maybe had that touch get promoted to where they aren’t around the talent much anymore or are too busy for the talent to drop in informally and express some concern that needs to be addressed quickly.

      It sounds a lot like SM didn’t have a problem with Jessica’s absences due to the start up of her label, but the other members or their stage parents did have problems with her absences and how her label was impacting the group’s ability to do CF’s and endorsements and how that was impacting their personal earnings. I don’t buy the story that her missing practices was a real factor in this as those members who act miss lots of practices and actual events without issue. This was mostly a money issue.

      One does wonder if there was perhaps some professional and personal jealousy involved in this situation. Jessica was starting to do some things that some other members had likely dreamed of for years, such as retiring from the SNSD grind on their own terms, creating their own business, finding a guy that they would consider marrying, etc.

      Part of the problem too may be that Jessica didn’t really understand when she started her business how much time it would take, how quickly the ball would start rolling and accelerate, and how once she started signing contracts with investors and partners that she was going to have some very tough choices to make when scheduling conflicts came up and that investors were always going to have to take precedence.

      It does sound like Jessica feels betrayed by her friends and that is why she is likely lashing out and burning bridges left and right. I can see how she likely never thought that the other members would oust her in such a manner and that because of that she likely took advantage of the situation too much. At the same time, I would be pretty devastated if people I had perhaps considered friends for a decade handled ousting me from their business in a similar manner.

      One would think that rather than ousting her as they did that they would have taken an intermediate step and had the company tell her that they were placing her on hiatus as an interim disciplinary step and that she would not be attending at least this round of fan meets, so she could focus on other things that had apparently become priorities to her and maybe be woken up to the fact of just how thin the ice was with the group and just how close she was to being booted entirely. It might not have changed the eventual outcome, but it might have provided enough time for all sides to save face before this became the fiasco it has.

      I think stage parents had a very big role in how quickly this deteriorated. It sounds a lot like the trouble really began when some parents started going to SM whining about Jessica and that those same parents likely started pressuring their daughters about this matter’s resolution. Parents maybe are a bit too fixated on their personal interest in the group and perhaps not as much on the group as a whole. I can see them not fully grasping how booting a member would impact the group when they were perhaps fixated that their daughter’s income was considerably lower this year due to passing up on some CF opportunities to avoid a potential conflict with Jessica’s business interests. Stage parents have a terrible reputation for a reason after all.

      One does wonder how well things were communicated to Jessica. Sometimes people are hesitant to really confront an issue in the way it needs to be done and couch a discussion about an issue in terms that make it not seem as serious as it really is as they don’t want conflict. Did the members really let Jessica know as they met a couple times over the last month it sounds like that she was perilously close to being booted, or did they just express their “concern” that she was burning the candle at both ends and made it sound more like they were concerned she was spreading herself too thin in a we are worried about your health sort of way.

      Oh well, the damage is mostly done now. I guess we will see how much lasting damage this has with the group pretty quickly as their fan meet tour will pretty quickly reflect whether they have done irreparable damage to themselves. I guess we will also see what fallout there will be between SM and Jessica in that she clearly isn’t going to play nice. A SM v. Jessica divorce could get quite messy.

    2. If there was one truly remarkable thing about SNSD, it was how they were able to maintain an image that was pleasant. But yeah, musically there are better groups out there who have done more as of late.

  2. Seems to me both SM and Jessica are getting screwed by the other 8 girls and their parents. I see no problem with Jessica and SM continuing to work together.

    1. Time will tell I guess. If the members were really behind the force out, then I think there could be some salvaging but probably nothing for awhile.

  3. Stan Ha · · Reply

    wow I really don’t know what to believe 😦

  4. black soshi · · Reply

    The worst part about this freaking tragedy is that it seems that no one, not Jess, SNSD, nor SM entertainment thought of the people most affected by this – the FANS! This has to be the worst way for a legend to die in the history of the world. At this point I don’t really give a shit who’s responsible. They are all to blame for the desecration of their legacy. I still love them though, that’s actually the worst part….

    1. I’d say the HOT and TVXQ situations were worse.

      1. At the time those probably were higher profile and nastier as you had employees trying to leave the company, but if this ends up in court for some reason because Jessica and SM can’t come to some kind of settlement or Jessica ends up suing the group for damages to her fashion business by them booting her without good cause there is the possibility that lots of nasty stuff could become public as if she were to do that she likely would dredge up any hushed up or unknown bad behavior exhibited by group members over the last seven years that if the same standard that was applied to her was applied to them should have resulted in them being booted.

        The thing is that Jessica might be in a very tough spot now with her investors and partners as suddenly she isn’t the SNSD member they were investing in and partnering with expecting to leverage that goodwill. She could suddenly have investors backing out or partners dropping leaving her in the lurch on loans that a fledgling business that just lost its main marketing calling card will have a hard time making good on.

  5. It would be interesting to hear any of the other 8 members (Tiffany in particular) break their silence over this fiasco. I can’t imagine them going about business as usual, as if nothing has happened.

    1. At this point you probably will have a permanent conspiracy of silence. There really isn’t much they could say that would make the situation better and a lot of things they could say which could make the situation worse. If there were members that agreed to oust her because there was already a majority and they went along with it to make it look unanimous it makes them look like cowards personally, so they aren’t likely to say anything publicly about. Those that were really pushing to bounce her probably don’t want it know that they were leading the charge as they don’t want to be the focus of a lot of hate. Jessica likely deserves some blame, but some in SNSD or their parents really started pushing this and I don’t think any of those involved will want their names known as they may end up getting even more blame than Jessica for how this unfolded. From a PR standpoint they are better off not saying anything about it besides saying it was an internal group matter between them, the company, and Jessica and they have no comment beyond what SM has released. If they start to say more than that they might get baited into saying something that reveals too much. I imagine SM won’t let a serious reporter near them for months who won’t agree to toss softball questions at them. Of course the ironic thing is that the best timing for this would not have been right before the start of a fan meet tour as at some point there likely will be a bad scene created by some group that thinks Jessica got shafted or “attacks” the members for lying to fans about their bond all these years. Also, if the group continues to look as emotionally messed up as they did at their first fan meet, fans will start not wanting to attend as the meet will be depressing and more like attending a wake for a dead group than a celebration. I wonder if a majority of members now regret their decision in hindsight. They would likely never admit it maybe even to each other, but I suspect they failed to realize how bad this would be and how bad it would make them all look, not just Jessica. I imagine the ringleaders thought Jessica would look like a villain and instead she looks as much like a victim as a villain and the group came out looking more like villains. Big mistake.

      1. Yeah I expect total social media silence on this. Except is TaeTiseo still promoting?

      2. Well, with the group in China on their fan meet tour they may not have been scheduled to perform on shows this week and some shows might still be preempted this week if the Asian Games are still ongoing. They may be able to end promotions without having to make an announcement as they didn’t have a huge hit with this song, and with their fan meet tour they might have a good cover story if they did disappear from the airwaves and anyone asked. If it was a bigger hit it would seem odd to not fly them back to perform on days they didn’t have a fan meet elsewhere. I would think that SM would not want them on stage in Korea right now as there are likely to be some hostile elements in the crowd and Seohyun appeared to not be handling this well at all in Shenzhen a few days ago and they may not want to expose her to that if her emotions are still really raw. Also if there were any of the girls that were not really in favor of this, SM probably wants to keep them as far away from people that are outraged for fear it might spur one to say something. Fan meets can be relatively easy to control as they are like the silly town hall meetings politicians hold during campaign season where all the guests are vetted not only by the organizer, but by the crowd looking for folks that are anti that have maybe slipped in before the event starts as they caught sight of a banner that was sneaked in or overheard a conversation that was clearly an anti conspiracy. I wonder whether it will be Seohyun or Sunny that will get saddle with most of Jessica’s lines. My thinking is it will probably be Sunny doing Jessica’s sung lines as Sunny is probably less likely to struggle with it emotionally. We joke about Seobot, but I don’t know if she would be able to block things out as well as Sunny. Her spoken lines in English probably fall to Tiffany or Yuri. I don’t think Sooyoung, Yoona, Hyoyeon, or Yuri have the singing voices to sing Jessica’s parts thought Sooyoung’s voice might be high enough and steady enough to do it. If SM’s smart they likely don’t have Taeyeon touch any of Jessica’s lines as I think that if she does, some might view it as Taeyeon finally got rid of her co-lead in the group, the two have had a history of apparent squabbles and a bit of a cold war between them at times, and it might foster a belief that she was the ring leader in getting Jessica bounced. You probably don’t want it to look like Taeyeon’s benefiting from Jessica’s departure for that last reason especially.

  6. I just saw this on the net. I wonder if there is some serious feeling of buyer’s remorse over this among the group seeing the backlash from fans and negative press it has created. Even an often absent Jessica was likely better than what has happened. It might have been annoying and it might have hurt CF opportunities working around Jessica’s business and potential marriage, but at the moment the group is likely toxic to advertisers as they don’t know who might have been the ringleader of the movement to oust Jessica and whether that might come out as public knowledge torpedoing any campaign built around that person. Also the group is now controversial as their image for the last seven years was just made to look like one big lie and advertisers will want no part of that image if it looks false now. Anyway, it looks like the members may not be in a good state to be doing fan meets and such right now. SM may need to shut them down for a month or two before the image of the group becomes a bunch of girls crying with regrets further depressing fans. The problem of course now is that there is really no way to go back due to the way this got handled and apparently a complete miscalculation of how Jessica would react to being kicked out.

    1. The show will go on. It’s going to be a rough couple of months and who knows what will happen with the fanbase, but the girls are professionals. They’ll get by.

  7. Excellent summations, Kent

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