In a move which shouldn’t have been that surprising considering her rogue posting on the subject of her dismissal from SNSD, Jessica Jung has released another statement to push a counter-narrative against SM Entertainment’s version of the events which led to Jessica’s boot from Girls’ Generation.
While SM Entertainment positioned their story as one of SM Entertainment’s hand being forced by an idol who seemingly wanted to put her own ambitions in the fashion industry above her obligations to SNSD, Jessica’s version varies dramatically at a couple key points:
“Hello. This is Jessica.
I was given a notice of departure from Girls’ Generation by the agency on September 29, and I cannot hide my shocked and upset heart about this, so I’m here to reveal my position.
I have always put Girls’ Generation’s activities before my business or personal life as a member of Girls’ Generation. However, despite my efforts for the team, I have been asked to leave the team by the agency.
While I was planning my business that I’ve had a lot of interest in since before, I had sufficiently consulted SM as well as the members about my preparation many times and asked for their understanding.
Up until the beginning of August when I was launching ‘BLANC’, I had received agreement and permission from SM, and congratulations from the members as well.
However, in early September, after only a month since the launching, the members suddenly changed their position and held a meeting, and told me to either quit my business or leave Girls’ Generation without any justifiable reason.
I explained that I had already received permission from the agency, that I had never neglected Girls’ Generation’s activities, and that I could not suddenly halt my business due to my contract with my business partner after a month.
Ultimately, I pleaded that it was unjust for me to have to make a choice. Becoming a Girls’ Generation member was the best thing in my life, and I had never thought about quitting.
Shocked about this, I had met with the agency CEO on September 16 to convey my position, and once again confirmed their permission for carrying out my business.
However, on September 29, I was given a one-sided notice asking me to leave Girls’ Generation. Due to this, I was also unable to attend the fan meeting in China on September 30, and I have also been excluded from following Girls’ Generation activities.
I have received great pain and cannot hide my sadness that I was asked by the agency and fellow members, whom I’ve spent 15 years with putting in all my passion and effort, to leave Girls’ Generation just because of the reason that I’m starting a business.
I also want to apologize for causing concern to all the fans. Please understand that this situation is not at all what I had wanted, and that I’ve always treasured Girls’ Generation, and that I will continue to do so. Thank you for always supporting and loving me.
Two big things stand out. First, in Jessica’s version it seems like SM Entertainment was initially OK with Jessica having her own fashion line. SM Entertainment’s stance on that was left vague in their statement (if allkpop’s translation is accurate), as the label wrote that they had “insufficient negotiations regarding conflicts of differences in priorities and interest” which makes it sound like talks were, at worst, ongoing.
Second, and more interesting, is the fact that Jessica frames the decision to kick her out as a decision that was pushed more by the group than by the label. Now, this could be motivated by the fact that Jessica is still signed under SM (although Jessica publicly calling out SNSD is probably causing many at SM Entertainment to age overnight) and thus doesn’t want to burn her last bridges with the label that. However, if that was her goal, then putting the rest of SNSD on blast doesn’t make any sense. SNSD is one of SM Entertainment’s premier groups and if Jessica wanted to just play nice with the company, she would have simply announced her “retirement” to pursue solo activities or some bullshit while SM crafted statement after statement praising Jessica and wishing her well. This statement, which is more or less completely consistent with her social media post which opened this whole can of worms, might as well be a blow torch aimed at everyone involved (and why I’m skeptical of SM and Jessica being able to have any kind of healthy working relationship moving forward).
Because SM Entertainment bizarrely thought that Jessica would patiently wait for them to craft their own sympathetic narrative first, things are somehow getting messier for what was, up until this year, an incredibly well-ran K-Pop operation. Now, I’m not sure if anyone comes out of this looking particularly good.
#TeamJessica #NotMySNSD #BLANClyfe