Perhaps the most disappointing thing about “Give Your Love” (and there’s plenty to disappointed about) is that the SPICA sub-unit SPICA.S completely whiffs on a golden opportunity for the group to experiment with their talented roster and their image.
The main issues with “Give Your Love” are tempo-based. The beat starts off at a brisk trot but it never really deviates from the script and it leaves the song feeling rather flat. It rarely sounds like anyone is doing anything but sleep-walking here. Part of that fault lies in the Brave Brothers instrumental track that is little more than a drum machine and some chimes, layered over with some sparse keys and intermittent bleeps and bloops. Part of the problem lies in the lack of a catchy hook to keep interest during a dull beat. However, part of the problem is that SPICA.S rarely sounds like they’re exerting much effort. This is partially due to a slight auto-tune sheen but it is also because the song seems to demand so little of SPICA.S’s talents. Taken together, it just sounds like everyone from SPICA.S to Brave Brothers (this has to be one of the most generic sounding Brave Brothers beats in a while) was sleepwalking through “Give Your Love.”
The video has a similarly mediocre look to it. The concept appears to be “SPICA.S Brought To You By Staples.” The sets are uninteresting semi-nice looking office furniture with monochrome backgrounds that fall flat. The direction doesn’t try to make it any more interesting either, with its standard cuts between choreography shots, individual member shots and concept shots. Even the choreography, as nice as it is (dat sway) isn’t that memorable. One just keeps waiting for a twist that never comes.
If there is one saving grace to the whole enterprise, it’s that SPICA.S looks amazing. The outfits may not make much sense given the sets (I want to see what office dress code allows Jiwon’s top and… whatever Narae is wearing. I will then immediately submit a job application) but the members have honestly never looked better. It’s just a shame that the everything else couldn’t touch the flawlessness of Bohyung, Narae, Juhyun and Jiwon (but especially Bohyung) so effortlessly reach visually in “Give Your Love.”
Ultimately “Give Your Love” fails on multiple levels. It’s bad enough that the effort comes across as milquetoast. The larger issue is that SPICA was given the opportunity to try something new and different with their talented members and they simply failed to even try. Instead, they released a single which lacks anything resembling a distinct point of view. Hopefully, Boa’s solo effort goes better because “Give Your Love” has the look and feel of a stalling tactic.