The good news: T-ara is making a comeback and the beat hits the group’s sweet spot; an EDM-fueled thumper that T-ara has yet to whiff. Eunjung, Jiyeon and Soyeon look like they are making it their mission to slay humanity with a single gaze. Honestly, it’s T-ara, so there’s a great chance that the music, choreography and styling will be on point.
The bad news: Did someone let Hyomin secretly edit this thing? You would think that the group would have learned after the seizure-inducing strobe-light-advertisement-masquerading-as-music-video that was “Day By Day.” (Also, Boram but that goes without saying, amirite?)
In all, this will most definitely/probably/likely be worth it because as much as CCM can’t do anything right from a PR standpoint, they are really freaking good at making some catchy music.
The group has also quizzically released a “making-of” clip for a video which no one has seen yet. It is somehow even more dizzying than the first teaser. For real, T-ara may have some diabolical intent buried beneath all of this.
I am excited but this may be one of the few times in K-Pop where I’m more eager to listen to the final product rather than view it.
No Selca Sunday today because things were understandably quiet on that end this week. I’ve been purposefully staying away from posting on Ladies Code because I can’t say that I follow the group and the K-Pop blogosphere has been all over it if you’re looking for material (if I see one more BREAKING or UPDATE title on the subject, I may hurl my laptop). I have nothing to add except my condolences for the members’ loved ones.
Until next week, y’all.