So, one of the story lines that has been gaining increasing steam over the past week or so was the absence of Sulli from f(x) promotions.
Knowing that the jig was pretty much up at that point, SM Entertainment offered a more realistic explanation for Sulli’s sudden disappearance:
As we say thank you to the fans who love f(x), we have an announcement to make. [f(x)] member Sulli became mentally and physically exhausted from the continuous, malicious comments and false rumors, and has expressed her wish to take a break from her celebrity activities for the time being.
After careful deliberation and taking her wish into consideration, we will reduce her activities and let her take a break for the time being.
Also, f(x)’s promotions for their 3rd full-length album ‘Red Light’ ended with their stage on SBS’ ‘Inkigayo’ last week. f(x) will continue on activities with the SMTOWN Seoul concert on August 15 and overseas promotions, as well as individual schedules for the remaining four members Victoria, Amber, Luna, and Krystal.
We regret to inform fans of this news and we ask that you continue to show your support and love for f(x).
Now, the real reasons for Sulli’s original disappearance probably don’t have much to do with “malicious comments and false rumors” because it would have been hard for rumors to start before the initial break. Also, while malicious rumors and internet rumormongering are all too common in the K-Pop netizen/fandom spheres, the labels do themselves no favors when they commonly release bullshit statements that contradict each other mere days apart. But an emotional and physical break from the trappings of K-Pop stardom? A bit more believable.
Being a K-Pop idol is a demanding job which would probably tax just about anybody and a mental break from everything is most likely what every idol needs now and again (whether they get it is an entirely different story). On top of that, it must be serious as entertainment labels are loathe to stop promotions in the name of their stars emotional or physical well-being.
There will sure be more to come but I expect that the real reason will never be fully known to anyone outside of SM and that when August 15th rolls around this will more or less be forgotten until the next time an f(x) member gets worked into the ground from exhaustion.