It’s still really early and they haven’t even released a music video yet, but rookie duo LODIA may be one to watch.
Truthfully, I generally stay away from rookie groups if for no other reason than most fail to stick around for long and most new groups blend together into one giant blur of mediocre K-Pop bleep-bloops and similarly pretty faces. However, LODIA is intriguing for several reasons.
First, LODIA is a duo which means that learning names and placing faces with them is going to be a fairly easy task over the standard 4-6 member groups that may take a frustrating amount of time to differentiate. The two even have stage names that are alliterative for those with the attention span of gerbil (that would be me): Effy and Elena. Effy is the one in the one piece. Elena is the one who will own a piece of my soul some day. Easy. More K-Pop duos please.
Two, the group’s lead digital single “I Got a Feeling”, has some heavy house-pop EDM influences which is one of the few western pop trends that hasn’t been as widely appropriated in K-Pop as I would have predicted over the past couple of years.
They’ve even released an incomplete demo of one of Effy’s compositions.
Compared to how frenetic or dramatic most K-Pop arrangements have become LODIA sounds like a fairly relaxing remedy. It’s as if the K-Pop gods found Icona Pop and then set out to create a mellowed-out version to call their own (either that or they heard Owl City and decided they wanted something like that but with anything resembling teeth).
Third, the duo apparently wrote, composed and arranged “I Got a Feeling” which makes Effy and Elena all kinds of boss. Things like composing one’s own music are not indicative of a group’s future success (indeed, it may not matter at all) but it’s a nice way for LODIA to further differentiate themselves from other new groups.
Lastly, the teaser images definitely don’t hurt the duo’s cause.
I am tentatively on the LODIA hype-train y’all.