The best and worst thing that one can say about FIESTAR’s “One More” is that, as a promotion for midriff-high pants and sleeveless tops, it is pretty flawless.
“One More” is a triumph of a song for a couple of key reasons. First, the production is spot on; a sexy disco number which borrows from the best elements of the genre. Bopping bass is perfectly played off some electric guitar plucks and sharp percussion. Those elements keep “One More” light and infectiously dance-able, something which has been surprisingly missing in this year’s crop of K-Pop summer releases. Co-producers Beomy Nangy and Shinsadong Tiger (as an aside, I’m not surprised to see Shinsadong Tiger’s name here as there’s few better producers working K-Pop today) deserve all the praise in the world for keeping “One More” relatively straightforward and listenable. No, “One More” isn’t challenging any musical conventions or expanding boundaries. What it is doing is reminding everyone that mastering basic genres is just as important as experimentation. Originality and quality are not diametrically opposed terms and this is something which “One More” understands.
Second, there’s the hook. A simple, catchy beat deserves a simple, catchy hook and holy hell, does the repetitive hook work devilishly well in “One More”. The song could have been all-hook and chorus and it still would have succeeded. The vocal performances themselves aren’t notable. Telling one member of FIESTAR from another is a futile effort but that’s fine given the prominence of the hook and beat. There’s a rap to break things up and keep the song from being completely one note but it almost seems unnecessary. The simplicity of the entire production doesn’t need any bells and whistles to properly shine. Taken together, “One More” is direct and uncomplicated and that’s pretty damn great.
The video approaches its concept in a fairly similar manner but the results are a bit more mixed. A sexy concept makes sense considering how awesomely sexy the music is but “One More” can be problematic at spots.
To be fair, there’s a lot to like here. The direction takes a standard dance-in-a-box concept and is able to keep things visually interesting by playing with borders and perspectives in ways that make the “sexy girls dance in midriff-high pants” thing engaging at a time where that sort of thing appears to be everywhere. Editing is unobtrusive and one can, for the most part, see what’s going on. The lighting is clear and there’s some nice bright colors in every shot which helps keep the video looking fresh throughout.
FIESTAR looks amazing as the styling and wardrobe opt for contemporary sexy and completely nail the look. Again, this isn’t so much a spin on anything as it is a very strong representation of a basic concept.
If there is a problem to be had, it’s that aside from the group choreography shots, there isn’t enough FIESTAR. Sure, shots of the members dominate the video but often it’s shots of FIESTAR’s various body parts. This isn’t a problem of a group being “too sexy” (whatever that is) either. FIESTAR’s wardrobe is pretty standard stuff for K-Pop in 2014 (if anything, errs on the safe side). The dance is similarly conservative. This is a problem of camera focus. There are so many shots that are just legs, boobs and more legs, that FIESTAR ceases to be the stars of their own music video as their limbs and racks get better billing. And while legs, boobs and racks are wonderful things, the amount of focus that those individual parts (and only those parts) purposely receive here adds a layer of anonymity that makes FIESTAR almost incidental to the music video’s quality (for real, I think Linzy’s pants got as much individual airtime as Linzy herself and that should be a war crime). That lost context detracts from what is otherwise a fairly good music video. “One More” likely aimed to be a flawless feature length MAXIM spread but the final product is more or less an ideal American Apparel ad.
Despite the amount of words spent on the one hangup that “One More” possesses, the good in FIESTAR’s latest release heavily outweighs the bad. The song is damn near perfect pop, a mixture of joyous dance pop and stupidly memorable hooks that could be put on repeat for an hour without getting tiresome. Aside from how “gaze-y” the video gets, FIESTAR looks great and the video’s lighting and colors are wonderful. Everything is easy on the eyes and the song is easy on the ears which is more than enough to call “One More” a successful sexy summer music video. Now FIESTAR has the more challenging task of figuring out how to make a successful FIESTAR music video.