In what can only be described as a Colbert-ian “Great Teaser or Greatest Teaser”, T-ara’s Jiyeon‘s latest teaser for “1 Min 1 Sec” spends almost no time actually teasing the video which is actually kinda perfect in a Core Contents Media “I dun give a fuq” sort of way.
What can be gleaned from the teaser:
1. There is a red chair and a mirror.
2. There are sprinklers/simulated rain which probably means a wet Jiyeon.
3. Jiyeon will wear black.
The rest of the damn thing focuses on what Jiyeon claims she’s having for lunch like a damn hostage video taken to prove that a captive is being cared for and fed. The beat is only teased for the final two seconds of the thing which means that precious little about the concept and video are being divulged through this teaser.
When one thinks about it though, this way is preferable to the standard trailers that more or less give away all the highlights and leaves no one guessing as to how the concept will turn out. CCM may be (gasp) playing this one smartly. It’s not like “Jiyeon solo effort’ needs much teasing anyways.